Welcome to Bida Digital’s newsletter #7! Each week I will share one insight for each one of Bida’s four pillars: Website Development, Marketing, Communications & Event Management.
You may be receiving this newsletter because you signed up for my event with Dr. Suzanne Hanser or the upcoming event with Dr. Barbara Wheeler on February 24th. Moving forward, I’ll only send this newsletter to those who have specifically subscribed, and only occasionally when there’s something special to share with the community. If you’d like to receive it weekly, you can sign up here.
Website Development: Optimize for Accessibility
Make your website inclusive for all users, including those with disabilities.
Many music therapists work with diverse populations, including individuals with visual, auditory, or cognitive impairments. Ensure your website follows accessibility best practices, such as adding alt text to images, using clear fonts, and providing captions for videos. This not only improves usability but also demonstrates a commitment to inclusivity—something highly valued in music therapy.
Marketing: Marketing as an Ethical Responsibility
Reframing marketing as a way to help more people access music therapy.
Many music therapists hesitate to market themselves, fearing it feels self-promotional. However, ethical marketing is about connecting people with the services they need. A well-structured website, clear messaging, and an active social presence help potential clients and referrers understand music therapy’s benefits. For example, a short, informative video explaining how music therapy supports dementia patients can attract families seeking care for their loved ones.
Communications: The Power of Self-Leadership
Taking initiative in communication can elevate both your career and the profession.
Strong communication isn’t just about speaking clearly—it’s about taking action even when it’s not required. For example, I conducted a SWOT analysis at my workplace of my own work and the music therapy department in general. Doing something like this shows initiative, helps improve services, and positions music therapy as an essential discipline within the healthcare team. Self-leadership in communication can lead to increased funding, referrals, and professional respect.
Event Planning: Maximizing Long-Term Impact
Think of events as catalysts, not just one-time experiences.
A great event doesn’t end when attendees leave—it should spark ongoing conversations, partnerships, and content. For example, after a music therapy conference, turning key insights into blog posts, social media clips, or follow-up workshops extends the event’s reach and impact. Plan from the start how you’ll repurpose content and maintain engagement after the event concludes.
That’s it for this newsletter! I would love to know what kind of content you would want to hear more about, so feel free to reply to this email and let me know. And if you need assistance with implementing any of these tips, feel free to also reach out!
Warmly,
Samuel Gracida
Founder, Bida Digital
English 
Spanish 
German