Weekly Newsletter #2

With most visitors browsing on their phones these days, your website must look great on mobile devices. Test your site’s mobile responsiveness by visiting it on different devices or using tools like Google Chrome’s Developer Tools. Ensure buttons, text, and images adjust properly for smaller screens to provide a seamless experience.

Gather quotes from past clients, collaborators, or workshop participants and showcase them on your website and social media. Highlight specific results or feedback to demonstrate your impact and build credibility. Testimonials act as social proof and make your services more relatable to potential clients.

In my experience, this is what a lot of individuals and businesses struggle with or don’t put much effort in. Some people might not want to do it, or might want to remain anonymous, and that is okay. A first step is to just ask!

Effective communication isn’t about selling something and it isn’t just about sharing information—it’s about building relationships. Focus on clarity, consistency, and empathy in your messaging. Think about what your audience needs to hear, not just what you want to say. Whether through newsletters, blogs, or social posts, prioritize meaningful connections over transactions.

Stay organized by creating a detailed checklist for the day of your event, even when you think you got it all under control. Include setup tasks, equipment checks, and a timeline for activities.  A checklist ensures you’re prepared for both expected tasks and unexpected challenges.

For example, during the Music and Medicine Congress in Berlin, we came across a challenge with the audio in one of the streamings. It took us a while to figure out what was wrong, and in the end it was simply a setting that we had to activate. If we had gone through our checklist as the first step we would’ve realized this quicker.