Welcome to Bida Digital’s newsletter #9! Each week I will share one insight for each one of Bida’s four pillars: Website Development, Marketing, Communications & Event Management.
Website Development: Include Photos for a Personal Touch
Your website should feel welcoming and human, not just functional.
People connect with faces, not just text. Adding high-quality photos of yourself, your team, or your work environment makes your website more relatable and trustworthy. For music therapists, this could mean including pictures from sessions (with permission), behind-the-scenes shots, or even candid moments that reflect your personality. A warm, inviting website encourages potential clients to reach out.
Marketing: People Do Business with People, Not Companies
Authenticity and personal connection drive engagement more than branding alone.
When promoting your services, remember that people are drawn to individuals they trust, not faceless organizations. Share personal stories, experiences, and insights to create a genuine connection with your audience. For example, instead of just advertising music therapy sessions, talk about why you became a music therapist or share a meaningful (and anonymized) client success story. This approach makes your work feel more relatable and engaging.
Communications: Read Research and Mention What You’ve Learned in Conversations
Staying informed strengthens your credibility and enriches your interactions.
Referencing research in everyday conversations—whether with colleagues, clients, or decision-makers—demonstrates that your practice is evidence-based and evolving. For example, if you recently read a study on music therapy and Parkinson’s disease, mentioning key findings in a discussion with a neurologist can open doors to collaboration. It’s not just about reading—it’s about using research to support your work and elevate discussions.
Event Planning: Make a List of People Who Might Be Interested in Your Event
Personal invitations are more effective than broad announcements.
Instead of just promoting your event publicly, take the time to identify individuals and groups who would benefit most. Whether it’s colleagues, potential clients, or related professionals, a targeted invitation feels more personal and increases engagement. For example, if you’re hosting a webinar on music therapy and trauma, reaching out directly to therapists, social workers, and advocacy groups can make a significant difference in turnout and impact.
That’s it for this newsletter! If you need assistance with implementing any of these tips, feel free to also reach out.
Warmly,
Samuel Gracida
Founder, Bida Digital
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